About Us

OUR MISSION

We help content creators and digital thought leaders turn their passion into a profitable online business—with purpose.

We do so through simple-yet-effective strategies for content creation, digital branding, and audience development.

Our founder, Kelly Waite, knows firsthand the challenges of starting and growing a business as a solopreneur. That’s why she’s passionate about empowering others to achieve their goals.

“I believe that anyone with passion and a dream can build a successful online business. But it’s not without its challenges, and not everyone has the resources or know-how to navigate the complexities of the internet. That’s why I built 3Point Biz—to bring together niche experts with that know-how for success, and make it more accessible to everyday people with a dream to make change in the world.”

Our Process

We take a collaborative approach to understand your business goals and challenges, and strategize next steps that fit your capacity and budget.

  • Discovery Audit: First, we’ll schedule a discovery call to discuss your ideas, as well as any existing business assets, to get a clear picture of your current situation against where you want to go.

  • Strategic Roadmap: Then, we’ll customize a strategy roadmap that details simple, step-by-step actions to help you achieve your goals—designed to be achievable with or without our continued support.

  • Customized Engagement: Finally, we offer flexible engagement options to fit your needs and budget including: one-on-one coaching calls, project-based support, or ongoing monthly support.

Our Team

The 3PB team brings together a network of subject matter experts with diverse expertise. Our rolodex, built over two decades, includes experts in business strategy & operations; digital marketing & SEO; IT & web development; talent acquisition & management; historical research, and more to support our strategic services.

Working with this SME network to support you are our core team members, listed below.

KWaite
Kelly Waite
Founder & Corporate Development Engineer

Kelly is a serial entrepreneur and business consultant with two decades spent in operations, sales, and digital marketing. Passionate about helping solopreneurs and small businesses thrive, she also mentors young female professionals. A mentee herself of Real Talk Kim, she’s a self-described “Recovering Catholic” who approaches her work with passion and faith. She lives in Northeast Ohio with her husband.

JShaffalo
Jessica Shaffalo
Director of Operations & Writer

First and foremost a writer, Jessica has spent more than a decade in content marketing, operations, and project management roles. Versatile across industries, she thrives with any challenge that calls on her to create more efficient systems. (Not the least of which is frequent reorganization of Kelly’s spiraling bookmark tabs!) Jessica lives in Northeast Ohio with her husband and two organization-resistant young daughters.

HRoss
Hannah Ross
Website Developer & Content Creator

Whether building a website, creating a video Reel, or writing a social media post—Hannah loves to craft compelling stories that connect people. With more than 6 years in the digital marketing industry, she’s particularly savvy with visual branding and specializes in e-commerce web functionality. A newlywed, she lives with her husband in the northern Outer Banks of North Carolina.

Ready to discover your path forward?

Reach out to schedule your free consultation today!